Even in the depth of the recession and record high jobless rates, DarlingtonRace officials hope to have another sellout, before Saturday’s Southern 500. Fewer than 5,000 tickets remain unsold. That would be the fifth straight sellout since the track leaders rejuvenated attendance by installing lights so they could hold a night race just before Mother’s Day.
Race qualifying has already begun this afternoon. The Diamond Hill 200 takes place tonight, featuring a lot of the Sprint Cup drivers, a shorter race which promoters say is great for children.
Darlington President Chris Browning says in previous months, ticket sales were slower than the same time last year, but that quickly changed a few weeks ago. “Actually our daily sales over the last two weeks have exceeded our daily sales above last year on the same days. I think it’s a product of the current economic times and the environment we’re in. Fans still want to attend our event. They ‘re just waiting longer to buy tickets.” [Read more...]







