(Reported by Claire Beverly of SCRN affiliate, Adventure Radio Group
Hilton Head, SC / Savannah, GA)
Verizon has announced that after 22 years, they will not be renewing as the title sponsor for the Heritage Golf Tournament after 2010, saying that they are restructuring their overall involvement with the Professional Golf Association (PGA).
Heritage Tournament Director Steve Wilmot says it was somewhat of a surprise, but not a big one. “ We had hoped right after the tournament last year that we would get into negotiations, which we did to sign a new contract, which we did, but there were a couple of red flags thrown up over the summer.”
The Heritage Classic Foundation and the PGA have already begun the search for a new title sponsor, which Wilmot says should be easier now that Verizon has officially made the announcement.
Wilmot says, “Now that it’s public, that short list becomes a long list. We were contractually obligated under our contract withVerizon not to speak to anyone else, but I have been out on the streets and attending the last several PGA Tour events and working with the tour and their tentacles and reach is an international reach.” [Read more...]







