Patriots Point in Charleston is financially sinking, and so are its ships. Throughout the Memorial Day weekend many visitors will travel down to Charleston to see one of South Carolina’s most visited attractions, Patriots Point, which boards the U.S.S Yorktown.
This year times are tough for the Naval and Maritime Museum, which has a $7 million economic impact on Charleston and lack of funds are causing the old war ships on the Charleston harbor to slowly sink. The U.S.S. Yorktown and destroyer Laffey attract thousands of visitors each year to Patriots Point, but as the ships get older, they need repairs. The Patriots Point Development Authority cannot afford repairs for the ships, so they are looking for ways to keep these two main ships, along with two others, on board.
One way the Authority has initiated help to increase Patriots Point’s business, is with a new advertising campaign that will cost $400,000. The campaign will begin in July, and include ads on TV and radio in Columbia, worldwide website ads, and a $1 off coupon in the Myrtle Beach Monster Coupon Book. In the Charleston area, Patriots Point will post a billboard reading: “It’s history you can touch.”
The Memorial Day ceremony at the war ships in Charleston will honor fallen veterans with a moment of silence, prayer and laying of a wreath.