Retailers are hoping for a boost in sales connected to the Easter holiday weekend, as well as spring breaks from school that give some parents more time for shopping. Retail sales have seen an increase recently, but consumers will be looking for sales more than anything.
Dr. Marianne Bickle is director of the Center for Retailing at the University of South Carolina. She says most Easter buying, as usual, will be enjoyed by the younger members of the family. Dr. Bickle says polls show that Easter clothes shopping will be a little different from the average Easter holiday.
(Bickle on Easter sales MP3 1:08)
Bickle on Easter sales
Retail analysts say there is reason to anticipate a boost in sales this weekend even above last year. Bickle says one positive factor is that the state’s unemployment, as high as it is, at 12.5 percent, at least isn’t any higher at this point. Some economists said it might have reached up to 15 percent by April.
Dr. Bickle says there are three stores that are out on top of retail sales during this deep recession nationally: Walmart, Koles and JC Penny.
Bickle says while sales may see a boost, consumers will definitely be looking for bargains. But she believes the Easter weekend and days following will bring a smile to retailers’ faces.