Wal-Mart posted a Facebook campaign to donate thousands of dollars to fight hunger in specific communities across the nation. The company chose the top six most supported communities on the social network, one of those–Charleston. Wal-Mart spokesperson Greg Ley says the campaign is a $2 million commitment to “Fight Hunger Together.”
It speaks to what we believe in giving back to our communities, as well as the support we get from our customers, our associates and everyone inside the organization.
From February 1, 2009 through January 31, 2010, Wal-Mart gave more than half a billion dollars in cash and in-kind gifts globally. The campaign called on people to “Like” one of the 100 hungriest communities. In all, more than 10 million votes were cast.
Today, Ley says they awarded two Charleston non-profit organizations, Trident United Way and the Lowcountry Food Bank, with a total $100,000 in grants. Trident United Way received $30,000 of the grants. Spokesperson Amanda Lawrence says
We are so thankful for that grant. It’s really going to help us in our education as far as SNAP outreach, getting people the information they need about buying nutritious foods, and being able to take advantage of resources that really help them to not have to think about this as one more thing that they have to do when looking at how they are benefiting their lives and becoming financially stable.
Trident United Way is a non-profit organization that has three primary focuses: Education, financial stability and health.
The Lowcountry Food Bank received the other $70,000 of the grant for the two South Carolina organizations. Executive Director Jermaine Husser says when the Facebook campaign first began, Charleston’s Lowcountry Food Bank was only number 61. Then, after word was out, it hit the number five spot.
We saw all the Facebook traffic, and I was like ‘Wow, Greg this is going to happen.’ We moved up to number five, then we were playing five and six, but without this great community that we live in, this would not have been possible. We beat out some really tough communities out there like New York City and Atlanta, large metropolis areas. This small community, Charleston, South Carolina, rallied together behind a cause.