Southwest Airlines landed in South Carolina over the weekend. Vice President of Properties Bob Montgomery says the first day of flight was a success and he expects that to continue.
We have structured our business models where with our low fares we can make money. We try to get more people in airplanes, and as a matter of fact, the US government have coined a new term called the ‘Southwest Effect,’ which simply means that when fares go down, lots more people can fly. We have structured our model so that we are efficient across the board.
Montgomery explains why the Charleston and Greenville-Spartanburg areas were chosen:
When you look at the Southwest system, you saw a big hole in the South, a big void of low fares. So, that made it very attractive to us. We had matured to the point where we had Florida, we had Maryland, we were surronding the Palmetto State, and it just made it time to come here.
Southwest flights out of Charleston and Greenville-Spartanburg will travel to Nashville, Chicago and Baltimore-Washington.
When asked how long he thinks Southwest will last in South Carolina, Montgomery says, “We’re here to stay.”