Canadian banking company, RBC will be the new title sponsor of The Heritage through 2016. The Boeing Company will serve as local presenting sponsor for the RBC Heritage.
The governor, Commerce Department and the Department of Parks, Recreation and Tourism have been aggressively seeking sponsorship of the Hilton Head tournament. Verizon bowed out last year and the tournament’s slot has been challenged by other states seeking the week after The Masters on the PGA tour.
On Thursday, the tour slot in April was returned to South Carolina, says PGA TOUR Commissioner Tim Finchem.
Finchem said at today’s announcement, “We are delighted that RBC, already a great partner of the PGA TOUR as title sponsor of the RBC Canadian Open, has made this significant commitment to secure The Heritage’s future.”
On behalf of the PGA TOUR, I’d also like to extend our deepest appreciation for the leadership and incredible support provided by Gov. Haley, Sen. Lindsey Graham and Rep. James Clyburn and other state officials throughout this process to help secure the future of this great tournament.
Duane Parrish of PRT says it has been difficult to find the right fit, who had the millions of dollars to spend on the event. AUDIO: We got a lot of no’s.
Governor Nikki Haley attended the announcement. Afterwards, she told reporters shewas glad to get the sponsoship issue resolved.
The more I kept telling you, “yes we’re gonna have it”… the more I went on a ledge and knew that it had to happen. There was never a thought that it wouldn’t happen, but it was really just a struggle. In this type of economy, it’s tough to get a company to say “yes” to something like this.
RBC said in a press release that is “believes in giving back to important charitable causes in communities in which it does business,” so RBC and the Heritage Classic Foundation will inject millions of dollars into the economy and to charitable organizations within South Carolina, starting in 2012.
The bank is heavily invested in the sport of golf, already sponsoring one other PGA event and several players. Chief Brand Officer Jim Little explained why:
We’re not big into golf because my president thinks I like being big into golf. He calls me the VP of Golf, which I think is an insult. We’re big into golf because golf really works for our brand and it really works for the target market that we’re trying to attract to our company.