The announcement of Confluence Watersports’ expansion in the Upstate demonstrates the health of South Carolina’s robust outdoor recreation economy. That’s according to Confluence President and CEO Sue Rechner, who says companies like hers have “experienced very strong growth in the last few years in the face of all these economic headwinds.”
With her company investing $13 million to add at least 72 new jobs over the next five years, Rechner has the numbers to back her enthusiasm:
“The outdoor companies’ stock prices have well out-performed Wall Street. So, obviously there is a consumer dynamic going on that is driving consumer desire for outdoor gear,” she says. “We are a premium-positioned company and we also have eight brands that are incredibly well-established.”
Rechner says South Carolina has a signficant outdoor recreation economy and that she was impressed that the governor has been a promoter of that.
“The challenge to us was, our story was falling on deaf ears prior to the current Secretary of Commerce and Nikki Haley’s administration, so I am glad to say that they have recognized that the Upstate is unique and its cultivating companies like ours inorder to support the local community and the local economies,” reflects Rechner.
A state incentive package helps the move by offering worker training programs and other benefits in return for a commitment to hire at least 72 new workers and to make $13 million in capital improvements.
Like the governor likes to say, Rechner echoes, “Failure is not an option.”