This week’s Democratic National Convention is expected, as most conventions do, to give a “bump” to President Obama this week.
But one South Carolina restaurant has already seen its own bump from tens of thousands of people descending on Charlotte.
Brian Rich is the co-owner of Q2U Barbecue in Lake Wylie. Earlier this year, his vinegar-based sauce was named one of three “official” sauces of the Democratic National Convention. Rich says, as a result of the award, his business has been booming.
“What we got from the DNC was incredible. It went out everywhere. We had friends in Vegas that saw it on USA Today. So it’s been big. It’s been nationwide, but soft sales have been big. The DNC has sold a lot of sauce for us,” Rich told Rock Hill station WRHI.
Rich says the exposure has been huge for his restaurant, which has doubled its size and tripled the size of the dining room. “We’ve hired 12 to 15 people in the last two or three weeks because of that, so there are good things that came out of that,” he said, “We’ve put people to work that didn’t have a job.”
Rock Hill’s Outdoor Feast Catering also received a nod for the best mustard-based sauce, while an Asheville company was named the best tomato based-sauce.
All three sauces will be packaged as a set of three and sold near the convention. Rich says he’s already ordered 450 gallons of the sauce to be bottled.
Reported by Andrew Kiel of Rock Hill’s WRHI.