That’s how much an Upstate legislator said could be raised by placing kid-friendly advertisements on the outside of school buses.
“Instead of going to my constituents and saying, ‘Hey I need more of your tax dollars to buy these new buses,’ if I can come up with a way to partner with local businesses to get local businesses to share the cost or to buy a product that would offset the cost, I think it’s a win-win for the taxpayers and also the child and the business,” Anderson Republican State Rep. Joshua Putnam said.
Putnam said each bus could earn thousands of dollars in revenue. And, according to pre-filed bill H.4369, that revenue would go directly toward funding school bus replacement and repairs for the state’s aging school bus fleet.
The state owns its school bus fleet and, Putnam said, the buses are in poor shape.
“Our fleet is really aged. We’re having more breakdowns from our buses,” Putnam said.
Advertising on school buses has come up before in the State House. The bill came up five years ago, but wanted the ads to appear inside the buses. Putnam’s legislation would have the ads on the sides of the bus.
The ads also need to be kid-friendly, Putnam said.
“It’s got to be age-appropriate … and we also don’t want to have junk food advertised on the side of the bus.”