A Columbia veterans hospital is now creating new online radio broadcasts in hopes to better provide its South Carolina patients with more information on benefits and services.
The public relations department at the W.J.B. Dorn VA Medical Center in Columbia posted its first online broadcast earlier this week on the center’s Facebook page. “Dorn VET Radio” is part of an outreach effort unique to the Midlands hospital.
“They’re going to receive information that they may not get just by coming to the VA or going to our website,” Dorn VA spokesman Chris Conklin, who is also one of the hosts, told South Carolina Radio Network. “This information is served up for them in a very digestible format.”
Medical Center Director Timothy B. McMurry said officials hope the casts will also help those veterans with low vision who rely purely on audio formats for their news.
The Greenville News, which first reported on the prerecorded casts, notes that Dorn VA serves more than 80,000 veterans through its primary medical center and seven outreach clinics scattered across South Carolina. Conklin said many of those younger vets are increasing tech-savvy and the increased communication would help them better understand their benefits and what is available when they walk through the door.
Conklin said the casts were not a response to any kind of public outcry against the VA over some hospitals hiding long cancer screenings wait lists. But he did say the show could improve communications between vets and the agency. “Communication is going to be key in any organization, whatever the atmosphere, in making sure that we have satisfied customers,” he said.
The new hosts focused on news, health tips, and available services at Dorn, with some military music thrown in. The new hosts are asking listeners to give them feedback about what else they want in the casts.